When it comes to consulting, people are full of opinions. But the truth is this: A GREAT consultant actually CAN move your business to a next level. Period.
The real question is – how and where do you get a great, outstanding consultant, who will deliver the best possible knowledge and will help you to stand out in the game.
Because let’s face it – everyone will eventually get to a point, where he feels stuck. Once you hit the plateau, you need to act as soon as possible. And basically, you have two main options. You can try on your own and try to figure it yourself. By trial and error, you will struggle through it and eventually…. Who knows, the outcome is never clear before you actually get there. Or, and that’s the second way, you can hire a professional.
Which one is better?
Well, depends. On what? On your own level of skill, confidence and humbleness. If you’ve been there before, if you already have walked down this road and you know your ins and outs, you might be successful in re-creating your business and getting it back on track. But if you don’t, you might stumble and never get back. The competition is fierce and they will use each and every minute when you are not actually present in your market. They will take over your customers, your sales would go down and that might be the beginning of the end. Hopefully, this won’t be your case, but hey, who can tell. I’ve been down this road myself. And boy, wasn’t it pretty…. I was terrible, scary and I’d give a lot just to make sure such situation will never come again. But who can tell? I was hungry, I mean literally, not just to say hungry for success. It was pure survival mode, I ate twice a day, never went out with my friends… Needless to say, I lost most of them. I mean, they were not real friends, they were more of bar buddies, but still. None of them ever run a business so they didn’t understand why I stopped going out with them, probably thinking I was just too good to hang with them anymore. Whatever. We’re still friends on social media though, but they never try to re-connect. Who cares.
If you are not sure what you are doing, we can only recommend hiring a professional consultant. You can hire a specialist on anything – social media, search engine optimization, you name it. And you may think it’s expensive. Well, honestly, it usually is. But if you think it’s expensive to hire a professional, hire an amateur.
But wait – there is actually a third way. Somewhere in between, you can actually learn the consulting magic yourself. Why not, it’s just a matter of time and you can basically master any skill. It’s just time-consuming, but that’s all it takes. So if this way appeals to you, do yourself a favor and invest in yourself. Buy a good online course or a book. From our own experience, we recommend anything from Gary Vaynerchuk from Vaynermedia. Patrick Bet David has a great YouTube channel and Sam Ovens is a New York based consultant and has a very good course on consulting. Here you can read a review of the blueprint. So start here, read something, do your research and next time we’ll talk about what you actually need to really start.