How to Start an Online Marketing Agency


How to start an online marketing agency and whether or not this is a good idea

Let’s start with the idea itself. Is it actually a good idea? Well, let me answer with a quote I stole from the great marketing guru David Ogilvy: Yes. It might be.

The real question is: Do you know what you are doing? If not, it might actually be a good idea to join an existing advertising agency and learn. I know you probably want to go on your own, be your own boss, live this super appealing laptop lifestyle and be cool and everything. I got it and there’s nothing wrong with it. It’s just… you might pretty well bankrupt, you know?

My suggestion would be this. Basically, if you know what you’re doing and if you are disciplined and hard worker, go for it. If you don’t know anything or not enough to make it in this super competitive world, I believe you have two basic options.

First – join an established advertising agency and give yourself some time to learn enough to go on your own. If you start from a scratch, you can say to yourself “allright, I need to learn Facebook advertising and PPC because that’s what I want to focus on with my own agency. So I give myself two years to work my ass off, learn as much as possible and after this time it would be over for me”. And then- bye bye…

The second option is faster and it might be more effective, but you need to be super disciplined and tough because you’ll be in this alone pretty much from the start. The name of this game is self-learning. You need no college to make it in this niche, so you can learn by watching others do it (the first option) or get yourself a couple of books, buy a good online course and here you go. Plus, if you can, get yourself a mentor. You just need to be really committed and relentless to stick to your plan and not to procrastinate. Day by day, just sit and learn and apply what you learn.

start an online business

There’s a ton of online courses on advertising. Almost each and every successful marketer has some free course on his website. But that’s not the stuff you need, you need a real deal, a comprehensive course that will teach you everything and there’s a real success behind it. But where do you get such a great online course?

When you dive into this you’ll learn that there aren’t actually that many of them. And when you only want to learn from someone who has actually made it, you’ll stay with only a handful of those.

You can buy a book from Gary Vee, you can follow Neil Patel on social media, you can definitely follow Russel Brunson (do it, he knows what he’s doing) and you can buy a great course from Tai Lopez. The “Here in my garage” guy, you know him. His course is called Tai Lopez Social Media Marketing Agency. I’ve been through it and I’ve learned a lot. You can click here to learn how this guy runs his social media. I believe you will thank me later because I buy tons of online educational courses and this one is one of the top deals.

Here is a video of Tai Lopez talking about his social media

Business Consulting and Advanced Internet Marketing

internet marketing

When it comes to consulting, people are full of opinions. But the truth is this: A GREAT consultant actually CAN move your business to a next level. Period.

The real question is – how and where do you get a great, outstanding consultant, who will deliver the best possible knowledge and will help you to stand out in the game.

Because let’s face it – everyone will eventually get to a point, where he feels stuck. Once you hit the plateau, you need to act as soon as possible. And basically, you have two main options. You can try on your own and try to figure it yourself. By trial and error, you will struggle through it and eventually…. Who knows, the outcome is never clear before you actually get there. Or, and that’s the second way, you can hire a professional.

Which one is better?

Well, depends. On what? On your own level of skill, confidence and humbleness. If you’ve been there before, if you already have walked down this road and you know your ins and outs, you might be successful in re-creating your business and getting it back on track. But if you don’t, you might stumble and never get back. The competition is fierce and they will use each and every minute when you are not actually present in your market. They will take over your customers, your sales would go down and that might be the beginning of the end. Hopefully, this won’t be your case, but hey, who can tell. I’ve been down this road myself.  And boy, wasn’t it pretty…. I was terrible, scary and I’d give a lot just to make sure such situation will never come again. But who can tell? I was hungry, I mean literally, not just to say hungry for success. It was pure survival mode, I ate twice a day, never went out with my friends… Needless to say, I lost most of them.  I mean, they were not real friends, they were more of bar buddies, but still. None of them ever run a business so they didn’t understand why I stopped going out with them, probably thinking I was just too good to hang with them anymore. Whatever. We’re still friends on social media though, but they never try to re-connect. Who cares.

If you are not sure what you are doing, we can only recommend hiring a professional consultant. You can hire a specialist on anything – social media, search engine optimization, you name it. And you may think it’s expensive. Well, honestly, it usually is. But if you think it’s expensive to hire a professional, hire an amateur.

But wait – there is actually a third way. Somewhere in between, you can actually learn the consulting magic yourself. Why not, it’s just a matter of time and you can basically master any skill. It’s just time-consuming, but that’s all it takes. So if this way appeals to you, do yourself a favor and invest in yourself. Buy a good online course or a book. From our own experience, we recommend anything from Gary Vaynerchuk from Vaynermedia. Patrick Bet David has a great YouTube channel and Sam Ovens is a New York based consultant and has a very good course on consulting. Here you can read a review of the blueprint. So start here, read something, do your research and next time we’ll talk about what you actually need to really start.